Over the years, there have been major advancements and changes in digital marketing. Each year the improvements accelerate at a very fast rate. For the casual observer it will be quite difficult to keep up with it. Below are some of the marketing trends the previous year and a few touches on what online marketing strategies will likely become a hit this year.
Mobile Optimization – the change with approaching businesses have changed dramatically over the past year, and for this year mobile optimization is going to go beyond developing an app or creating a responsive site for mobile devices. It will be focused more on social media marketing and mobile-optimized content.
Google recently has been putting a lot of importance on how the sites are going to become friendly for mobiel use. The even have stated that the usability of mobile devices will become relevant for most favorable search results. The focus on this recent launch of the new feature is called the Mobile Usability which you can find in Google Webmaster Tools.
By the end of this year, a lot of businesses will be incorporating mobile usability into all areas of digital marketing. This includes mobile ads, responsive website and even a distinct content that is specifically designed for mobile web users. They will also start to realize about the necessity of planning about strategy for mobile social media in which it considers how much users interact and consume their time with social media through their mobile devices.
Brands on social media marketing – Spending on social media advertisement will increase dramatically as the brands start to realize the significance of marketing through social media. In the early months of 2014, a report on Facebook’s ad revenue increased by ten percent over the fiscal period of 2013. By the time organic SEO reach continued to fall and the new system implemented by Facebook finally taking effect, businesses are struggling to maintain the sales and traffic in all of their social media channels.
In regards to Facebook, paid advertising has been offered for those who wish to remain in the search reach and they have also restricted the type of posts that can be shown on the feed users are going to see. But the move Facebook made has showed positive results on businesses due to their serious investments with social media.
This includes increase in traffic and exposure. They also realize that paid ads in social media is a way to scale the aforementioned results. In Twitter’s new feature with advertising has provided greater possibilities for small to medium sized businesses to invest in campaigns that are based on objectives.
Content Marketing – According to one report on B2B Content Marketing Benchmark, 93 percent of the B2B marketers admit that they used the content marketing the previous year and 42 percent admitted that they considered such strategy to be very effective. It went up from 36 percent from the previous year.
Marketers are seeing more benefits from content strategies and they will be re-allocating the previously earmarked money on SEO, social media and PPC to efforts on content marketing. There is one major struggle to doing this and that is by looking for ways to stand out in the middle of other content that are also aiming for attention.
What makes a business given more advantage in this strategy is through case studies, research-intensive content, video content, and the content that goes along the twelve quality metrics. By going through this, businesses will be investing more in creating mobile content, which include making a short-form content that is easy to be read through mobile devices, putting more focus on visual and video content and understanding the mobile habits of users.